The identification of a product or service by trademark or geographical indication allows the consumer to make a natural selection between the products that are made available to him. Without registration, the company's investment in marketing a product or providing a service can be wasted when other companies offering similar products or services can use the same or a similar brand to the point of confusion.
Misleading customers will not only lead to decreased revenue and customer confusion, but can also cause image damage if competitors' products or services sold under a similar brand are of inferior quality to those offered by your company.
The intellectual property consultants with whom Legal to Business collaborates have perfected themselves in the consultancy and representation offered not only in the protection of brands, but also of copyrights, designs and industrial models, invention patents, geographical indications both on a national level, as well as on a European level.
We offer specialized consulting services through the drafting of license, franchise, assignment of copyright and related rights, etc. but also in the representation of companies both before the authorities on the occasion of registration or extension, such as the State Office for Inventions and Trademarks (OSIM), the Office for Harmonization of the Internal Market (OHIM), in compliance with the provisions of the Paris Convention, the TRIPS Agreement, of the Madrid Protocol, but also in disputes concerning intellectual property rights.