1. What are the different types of companies are there?
The owner of a business, the entrepreneur, can also use his own name, as the name of the company, as a name used in trade, such as "Popescu Ștefan SRL", by which he differentiates himself from other traders. He will, however, choose a name different from his name (for example "Spălătorie auto SRL") but also from those of the other merchants already registered in the trade register.
Many entrepreneurs, especially those who choose for their business to operate within partnerships, however opt for the variant of carrying out the activity under a name distinct from their own names, as the company registration would create difficulties as it consists of all the names of the partners. At the same time, the trader who carries out his activity alone, Popescu Ștefan, can choose to carry out his activity as a partner with the Car Wash, under the name "Spălătorie Auto Colentina SRL".
A brand name used to refer to a specific product or service, it may also be the name of the company. For example, Microsoft uses the brands make to Word, Excel, Access, PowerPoint, and Outlook, etc., for its applications in the world.
2. What are the key considerations in the selection of the firm (name of business)?
Your business name should help you build a trusted image of your business among customers, suppliers and employees. If you can do this, the name can become a valuable asset that you can include in your financial statements, sell, or "lend" to others to use.
It should be easy to remember. Long names or initials or acronyms are often difficult to remember. Distinctive names are best, although fancy or individualized names like "egg" or "orange" can confuse customers unless you're prepared to market your business so heavily so that you can define your desired position on the market right from the start, or if the name suits you because your business is extremely creative.
Another one of the benefits of the names of distinctive is that it's easy to protect, for example:
- to bring an action in the court of any other person who uses the right name;
- the registration of the name as a trademark to obtain the substantial rights against anyone who tries to use the name of your business, or a name similar to another business.
Using a name that only describes your business (such as "Spălătorie auto Colentina SRL") will make customers only know what you do and can remember you more easily; however, if you decide to change your activity or expand into a new geographic area, you may have to change your name and start building customer trust in the new name from scratch. A name representing the suggestion of the activity will also make it impossible for you to register the trademark, being insufficiently distinctive to justify the protection offered by the registered trademark.
Many businesses with activities in different fields use a distinctive word for each of the fields, such as the former Kraft, the current Mondelez International, which brings together under its name brands such as Toblerone (sweets) or Jacobs (coffee) or how Henkel brought together Persil (cleaning ), Moment (DIY), Fa (body care), Syoss and Schwarzkopf (cosmetics) in the same portfolio.
3. Practical issues
The company should be referred to in words longer than 4 letters, and is distinct from all the other names of companies already registered. Words such as "holding," "commercial," or "the group" does not constitute the elements of differentiation, regardless of the language in which they were written.
The use of the word "Dominion" in the name you can generate the extension of the duration of the establishment of the company, with around 15 working days, whereas, for the use of the word in the name of the company shall obtain the prior consent of the General Secretariat of the Government. In order to obtain this agreement, will not justify the usefulness of the use of the word in the name.
Even the use of the word "Romania" in another language or the use of the particle "ro" or derivatives will be the subject of a request addressed to the same authority, to which we will be expressly informed that the use of these words / particles in the name of the new structure is not necessary to obtain such an agreement.
4. The Emblem (Logo)
The choice of the logo, the criteria for selection shall be kept, similar to the ones considered in the choice of the name. The company's logo can be made up in a graphic design, creative, and / or text. For the availability of the logo, the layout will be included in the application for the check, and booking.
The mock-up of the emblem will not show universally valid symbols of the type ® or ™ unless the respective emblem is actually registered or if it is a trademark, in which case it will be requested to bring documents justifying the use of these symbols.
